"All this he saw, for one moment breathless and intense, vivid on the morning sky; and still, as he looked, he lived; and still, as he lived, he wondered."

― Kenneth Grahame, The Wind in the Willows

MDW2025 – Day 4

The Balvenie, renowned Scottish distillery, debuts at the Milan Design Week 2025 by collaborating with British artist and designer Dr. Samuel Ross MBE and his studio SR_A. The immersive installation “TRANSPOSITION” explores the future of hospitality, combining industrial craftsmanship and natural elements in the stunning setting of the Napoleonian Foundries at 21 Via Thaon di Revel in Milan’s Isola district.

The work features impressive copper sculptures that symbolize the whiskey distillation process, creating a unique sensory environment. Inside the foundry, elements such as mist, shadow, light and sound combine to provide an immersive experience inspired by the alchemy of whiskey production. A sculptural copper bar serves customized drinks in unique glasses.

A video is uploaded here.
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